Thursday, October 23, 2008

Why product quality is important?

The comic illustrates the why quality control is crucial especially when safety criteria is involved. Most people thought that quality of product is the least important agenda for the manufacturer, however is it the priority of all end user. We expect good product because we pay to get a good product. If we don't get it, we either complain, never return to the supplier or request for refund. Either way, the manufacturer or supplier will lose customer confidence and sales in the long run.The demand is even greater now that tainted milk product found in China dairy product has lead to their consumers health hazard. The government and private organisation is striving even more fervently to tighten the products quality control. Public awareness on product quality has increase through media and internet exposure on (food) products quality. Therefore more consumer will choose to go for products that has Quality certification for example UKAS (United Kingdom Accreditation Service, ASQ(American Society for Quality), Japan Quality Association (JQA) and SIRIM (Standard and Industrial Research Institute of Malaysia) and etc. For HACCP (Hazard Analysis Critical Control Point) certification, it is accreditated by the accreditation bodies such as the above mention. The HACCP is a systematic analysis to identify food hazard and it is an important measures to ensure food safety assurance. So next time when you shop for home essential, please ensure your product is certify by genuine certification bodies.

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